Somali National News Agency
So
Ar
Search
  • Home
  • Local News
    Local NewsShow More
    South West State President Arrives in Xudur to Advance Development and Public Consultation Efforts
    July 28, 2025
    Minister of Foreign Affairs Discusses Strengthening Bilateral Ties with Yemeni Deputy FM
    July 28, 2025
    Somalia, Saudi Arabia Discuss Strengthening Bilateral Cooperation in Doha
    July 28, 2025
    Somali Deputy FM Welcomes Newly Appointed AU Official in Mogadishu
    July 28, 2025
    President Hassan Sheikh meets Ethiopian PM, Discusses Bilateral Cooperation
    July 27, 2025
  • World News
    World NewsShow More
    Seven people in critical condition after car ramming at LA nightclub
    July 20, 2025
    Tourist boat capsizes in Vietnam’s Ha Long Bay, killing 37
    July 20, 2025
    Israel kills more than 50 in Gaza as UN warns of ‘catastrophic hunger’
    July 19, 2025
    Nairobi is locked down as Kenyan police clash with protesters
    July 8, 2025
    Texas floods leave at least 51 dead, 27 girls missing as rescuers search devastated landscape
    July 6, 2025
  • Articles
    ArticlesShow More
    Somali Parliamentarian Drives New Governance Efforts in Contested Laascaanood
    July 25, 2025
    Somalia Boosts Its Diplomatic Presence in the Region and Beyond
    July 15, 2025
    A Somali Lens on Xinjiang: Shared Prosperity, Cultural Vitality, and Triumph Over Adversity Offer Lessons for the World.
    July 11, 2025
    THE NEW FACE OF INTERNATIONAL DIPLOMACY IN SOMALIA: PROSPECTS AND CHALLENGES
    July 10, 2025
    Exploring cultural richness of ‘pearl of Silk Road’ Kashgar
    July 8, 2025
  • Business
    BusinessShow More
    Somalia Unveils the Blueprint for a Modern and Sustainable Mogadishu
    December 21, 2024
    Djibouti Launches $57.4 Million Youth Entrepreneurship Project to Combat Climate Change
    November 25, 2024
    FM meets Minister of Investment of Saudi Arabia
    October 28, 2024
    President Hassan Sheikh Inaugurates New LPG Storage Center in Mogadishu
    May 12, 2024
    Collaboration of ICT transformation for digital Infrastructure
    October 24, 2023
  • Sports
    SportsShow More
    Mogadishu Stadium to Host Star-Studded Match Featuring Somali Legends and International Football Icons
    May 27, 2025
    Arsenal held at Brighton while Man City bounce-back continues
    January 5, 2025
    Galmudug wins the Inter-State Football Tournament
    January 29, 2024
    Somalia set for two int’l friendlies ahead of WC qualifier clashes against Algeria and Uganda
    October 10, 2023
    Chicago woman, 104, skydives from plane, aiming for record as the world’s oldest skydiver
    October 3, 2023
  • Tenders
    TendersShow More
Reading: Ministry of Information, Culture and Tourism staff receive specialized training in Kenya
Share
Font ResizerAa
Somali National News AgencySomali National News Agency
  • SOMALI
  • ARABIC
Search
  • Home
  • Local News
  • World News
  • Articles
  • Business
  • Sports
  • Tenders
Follow US
©2023 || All rights reserved SONNA
Somali National News Agency > Blog > News > Ministry of Information, Culture and Tourism staff receive specialized training in Kenya
News

Ministry of Information, Culture and Tourism staff receive specialized training in Kenya

By admin
Last updated: March 16, 2020
5 Min Read
Share

Mogadishu(SONNA)-Fourteen directors and senior officials of the Ministry of Information, Culture and Tourism of the Federal Republic of Somalia on Saturday, March 14, returned to Mogadishu following a week of intensive strategic communications and public management training in Nairobi, Kenya.

The training was organized by the African Union Mission in Somalia (AMISOM) to equip the senior management team from the ministry with skills that the country needs, especially in telling the story of Somalia’s political, social, economic and security improvements to a global audience.

“The Ministry of Information, Culture and Tourism is key in giving visibility to the successes and improvements happening in Somalia”,said Abdirahman Yusuf Al Adala, the Director General in the ministry. “We are grateful for the cooperation and support of AMISOM over the years and this training of our staff is important in giving them a global perspective to be able to fully tell our story to the world.”

Among other topics, the officers were taken through best practices in developing effective strategic communication plans against competing priorities; developing key messages for priority programs and campaigns; conducting research and audience insight on communications implementation tactics; developing and keeping a communications master grid; and undertaking qualitative and quantitative research to inform communication strategies.

“What we are endeavoring to do is to create awareness and knowledge to have these leaders become more strategic and be thought leaders towards the public affair conversation and towards policy development in Somalia. I am sure that moving forward they will make a big change because they are instrumental in taking the government agenda to the public in Somalia,” said public management expert Anne Gichuhi.

During her lecture, Gichuhi took the participants through the key aspects of public affairs management, public policy analysis, community relations, brand management and various simulations centered around building community relations.

As part of this training, the officers visited Radio Africa Group, which started operations 13 years ago and now publishes The Star newspaper, and owners of Kiss and Bamba TVs, and nine radio stations that include Kiss FM, Classic 105, Radio Jambo, 105.5 XFM and Gukena FM. The media company also runs a popular digital platform, called Mpasho.

Here the team was met by the executive team, including Managing Director William Pike, Group Head of Content Paul Ilalo, and Francis Mureithi the News Editor, who spoke to them about the importance of establishing ties in order to ease the exchange of expertise, information and management tips.

“Its in our interest to further this relationship and to grow it so that we are able to serve the interests of the people of Somalia and Kenya as best as we can. On our part, we are willing to cooperate and to work with Somalia to tell the good stories. There is a lot more that happens in Somalia that doesn’t get told. We have platforms that can tell those stories and we are hoping that at the end of this we will be able to establish necessary links to be able to tell these stories”, said Paul Ilado, the Group Head of Content at Africa Group, after taking the team through the newspaper, radio, digital, advertising, marketing and distribution departments of Radio Africa Group.

Speaking on behalf of the participants, Mohamed Ibrahim Mohamed expressed gratitude to AMISOM for organizing the training, which he said had given them new perspectives. “We had a good workshop, we exchanged ideas and when we go back to Somalia we will have the energy to execute our mandate as Ministry of Information, Culture and Tourism staff”.

Source: AMISOM

 

Share This Article
Facebook Whatsapp Whatsapp Email Copy Link Print

MORE NEWS

Official Reopening of the Ministry of Foreign Affairs Archives

CultureEducationLocal News
November 23, 2024

Kenya’s small farmers find respite in avocados amid changing climate

NAIROBI(SONNA) As crop diseases and pests rise in Kenya amid a rapidly changing climate that…

March 11, 2023

South West State President Arrives in Xudur to Advance Development and Public Consultation Efforts

Mogadishu (SONNA) – The President of South West State of Somalia, H.E. Abdiaziz Hassan Mohamed…

July 28, 2025

Nimcaan Hilaac appointed to lead Waberi National Band

Mogadishu (SONNA)-Minister of Information, Culture and Tourism of the Federal Republic of Somalia, H.E. Mohamed…

March 3, 2020

YOU MAY ALSO LIKE

Russian military buildup continues around Ukraine: NATO chief

Moscow (SONNA):The NATO chief said on Thursday that Russia’s “provocative” military buildup continued despite international pressure. “We see no sign…

NewsWorld News
December 16, 2021

UN, AU urge Somali leaders to end election stalemate

African Union Commission Chief Moussa Faki Mahamat and UN Secretary-General Antonio Guterres called on Somali leaders Tuesday to resume talks…

NewsWorld News
February 17, 2021

President Farmajo chairs Preliminary Meeting of Samareb Consultative Meeting

Mogadishu (SONNA)-The President of the Federal Republic of Somalia HE Mohamed Abdullahi Farmajo chaired a preliminary meeting of the Federal…

NewsWorld News
February 2, 2021

AMISOM and Somalia Security Forces attack Al-Shabaab bases in Lower Shabelle region

Mogadishu— In Joint offensive operations last week, the African Union Mission in Somalia (AMISOM) troops and Somalia Security Forces (SSF)…

News
February 27, 2021

Somali National News Agency established in 1964. It is one of the main pillars of the Ministry of Information, Culture, and Tourism.

  • Home
  • Local News
  • World News
  • Articles
  • Business
  • Sports
  • Tenders
  • SNTV
  • RADIO MOGADISHU
  • DALKA JOURNAL
  • TOURISM DEPARTMENT

Follow US: 

  • MoICT
  • VILLA SOMALIA
  • OPM SOMALIA

All rights reserved SONNA

©2023

Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?