A Year of Growth, Trust, and National Contribution

A Year of Growth, Trust, and National Contribution

EXECUTIVE OVERVIEW

2025: A Defining Year for Hayat Market

This was not a year of rapid experimentation, but one of measured execution. Hayat expanded its branch network, reinforced public trust through high-profile engagements, and positioned itself as a reference point for professionalism in Somali retail. By aligning retail excellence with community responsibility and digital innovation, Hayat demonstrated that modern commerce can serve both economic growth and social cohesion.

2025 AT A GLANCE

Hayat Market: The Year in Summary

Key Facts & Metrics

Category	2025 Snapshot
Branch Network	Expanded to 5 branches
Locations	Taleh, Zope(KM5), Bondhere, Digfer & Ali-Kamin
Employment	Hundreds of direct & indirect jobs
Digital Platform	Adeeg Delivery System (active & scaling)
Product Range	Food, beverages, garments, shoes, household goods
Suppliers	Manufacturers, Farmers, food processors, SMEs
Public Engagement	Independence Week, official visits
Brand Standing	National recognition & Media visibility

This snapshot anchors the brief in credibility, offering readers an immediate understanding of scale and impact.

MESSAGE FROM THE CEO

Leadership Perspective

At Hayat Market, our mission has always extended beyond commerce. From the very beginning, we understood that building a modern retail institution in Somalia carries a responsibility to customers, to employees, to suppliers, and to the communities we serve. In 2025, that responsibility guided every step of our journey.

This past year challenged us to grow thoughtfully and to listen carefully. As demand increased, we expanded our branches not simply to increase reach, but to ensure that more families could access reliable goods in an environment defined by dignity and respect. As our workforce grew, we invested in training, inclusion, and professional development, recognizing that our people are the foundation of our success.

Retail is often measured in volumes and margins. At Hayat, we measure success differently. We measure it in customer trust, in the pride of our employees, in the stability we offer our suppliers, and in the role we play in everyday life. The introduction and expansion of our Adeeg delivery service reflects this philosophy using technology not for novelty, but to make life easier and more accessible for our customers.

Our engagement with national celebrations and public moments in 2025 reaffirmed our belief that businesses thrive when they are part of the social fabric. Hayat Market does not stand apart from the community; it stands within it. We are deeply grateful for the trust placed in us by the Somali people, and we carry that trust forward with humility and determination.

As we look ahead, our focus remains clear. We will continue to invest responsibly, operate transparently, and build a retail platform that reflects the ambition and resilience.

The journey continues, and we remain committed to walking it together.

“.We want Hayat Market to be a place where our people see the best of what Somalia can achieve.
If our employees feel empowered, if our farmers feel valued, if our communities feel proud — then Hayat Market has succeeded..” Chief Executive Officer, Hayat Market

BRAND VISION & IDENTITY

Retail with Purpose

Founded in 2020, Hayat Market was built on the belief that retail should enhance daily life. More than a place to buy goods, Hayat Market set out to create organized, dignified environments where customers feel respected and employees work with pride.

The brand’s identity rests on three pillars: access, affordability, and trust. These values guide everything from store design and pricing transparency to sourcing decisions and customer service culture. By blending global retail practices with Somali hospitality, Hayat Market has established a model that feels modern yet familiar.

RETAIL EXPANSION & INFRASTRUCTURE

From Four to Five: Scaling with Impact

In 2025, Hayat expanded its branch network from four to five locations with the opening of the Ali-Kamin Branch, joining Taleex, Zoobe (KM5), Bondhere, and Digfer. Each branch was introduced only after operational readiness—staffing, supply chains, compliance, and systems—was firmly in place.

Beyond retail access, these branches contributed to improved commercial order, increased foot traffic, and localized economic activity. Hayat’s expansion demonstrates that infrastructure growth, when disciplined, can generate positive ripple effects across neighborhoods.

RETAIL EXCELLENCE & CONSUMER EXPERIENCE

Raising the Standard of Shopping

Hayat Market redefined everyday shopping by introducing clarity, consistency, and professionalism. Organized aisles, visible pricing, hygiene standards, and trained staff transformed consumer expectations and elevated trust.

This retail excellence influenced not only customers, but suppliers and competitors, contributing to the broader professionalization of Somalia’s retail sector.

ECONOMIC IMPACT & JOB CREATION

Hayat’s operations supported hundreds of direct and indirect jobs across retail, logistics, security, cleaning, and supply chains. Youth employment featured prominently, offering structured work, skills development, and income stability.

By acting as a demand anchor, Hayat also enabled suppliers to grow, hire, and formalize operations—multiplying economic impact beyond its own workforce.

HUMAN CAPITAL, DIVERSITY & EMPOWERMENT

People at the Center

Hayat’s human resource policy emphasizes inclusion, merit, and development. Women hold roles across service, supervision, and administration, supported by respectful workplace practices and advancement opportunities.

“We are building people, not just filling positions.”
— Human Resource Manager, Hayat Market

DIGITAL INNOVATION & SUPPLY PARTNERSHIPS

Local Roots, Global Reach

The Adeeg Delivery System expanded access beyond store walls, serving households, offices, and diaspora-supported families. Adeeg also created new logistics jobs and strengthened customer convenience.

On the supply side, Hayat Market balanced local productionwith international sourcing. Food products, garments, footwear, and household goods sourced internationally complemented Somali-made items, ensuring variety, quality, and affordability.

PUBLIC ENGAGEMENT, RECOGNITION & OUTLOOK

Visibility, Trust, and the Road Ahead

Hayat’s public engagement peaked during Independence Week, where branches became civic spaces and midnight fireworks lit the skyline. The company also welcomed multiple President, ,Prime Minister visits, financial institutions such as UBA Bank, international football figures, and diplomatic delegations—reinforcing national and international confidence.

Looking ahead, Hayat will continue disciplined expansion, deepen digital services, strengthen community programs, and explore regional opportunities aligned with its values.

“The future of Hayat is built on responsibility, service, and shared progress.”

— Chief Executive Officer, Hayat Market