Training Programme for Somali Media Professionals Kicks Off in China

A 21-day training programme for 27 media professionals from Somalia’s Ministry of Information, Culture and Tourism has officially commenced in Jinhua, Zhejiang Province, People’s Republic of China.

The programme is being delivered by experts from Zhejiang Normal University and brings together directors, heads of state media departments and other officials from the Ministry.

The training focuses on modern media and communication strategies, the application of artificial intelligence (AI), media management and approaches to countering misinformation. It forms part of continuing efforts to strengthen the knowledge, professional capacity and technical skills of Somalia’s state media personnel.

Speaking at the opening ceremony, Mr Zhu Yifeng, Vice President of Zhejiang Normal University, said the programme would promote the exchange of media expertise, strengthen bilateral relations and further advance cooperation between Somalia and China.

Mr Abdishakur Ali Ahmed, Director of Communication Strategy at the Ministry of Information, Culture and Tourism, said the programme provides Somali state media professionals with a valuable opportunity to learn from China’s experience in media modernisation, innovation and the application of emerging technologies.

“The Federal Government of Somalia expresses its appreciation to the Government of the People’s Republic of China for its continued support and for providing this valuable opportunity for our state media professionals to strengthen their knowledge and skills and benefit from China’s experience in media innovation and modern technology,” Director Abdishakur said.

“I also extend my appreciation to the Embassy of China in Somalia, led by Ambassador Wang Yu, for facilitating the programme; to the Ministry of Commerce of China for funding it; and to Zhejiang Normal University and all the organisers for their efforts in delivering this important training,” he added.

The programme forms part of broader initiatives aimed at promoting the exchange of knowledge and professional expertise between China and African countries.